Creative Class Leader to Visit Calgary Important Economic Development Session - February 4th

National Best Selling Author of "The Rise of the Creative Class" Richard Florida will be visiting Calgary on February 4th for two important economic development sessions designed to provide Calgary businesses with tools to capture opportunities related to the growing role of creativity in our economy.

About Richard Florida

Richard Florida is the author of the national bestseller, The Rise of the Creative Class: And How Its Transforming Work, Leisure Community and Everyday Life published by Basic Books in June 2002. The book has been acclaimed in The New York Times and other major media for showing how some of the most profound changes in our workplace and culture stem from the rise of creativity as an economic force. He is the H. John Heinz III Professor of Economic Development at Carnegie Mellon University, where he is also founder of the Software Industry Center. He has been a visiting professor at MIT and Harvard University's John F. Kennedy School of Government and is affiliated with the Brookings Institution in Washington DC.

He is co-author of five other books, including Industrializing Knowledge published by MIT Press; Beyond Mass Production published by Oxford University Press and The Breakthrough Illusion published by Basic Books, and more than 100 articles in academic journals. He is a founding principal of Catalytix, a strategy consulting firm that works with cities, regions and corporations around the world. Florida earned his Bachelor's degree from Rutgers College and his Ph.D. from Columbia University.

For more information on the book please visit:

Calgary Sessions

The following two sessions will take place on February 4th:

Session I:

A Working Group on "Attracting and Retaining Creative People" with Richard Florida
February 4th, 11:30 - 2:30 pm at Canada's Best New Restaurant "Catch"
$150 plus GST includes lunch
$185 plus GST include lunch and book "The Rise of the Creative Class"
Limited Attendance

This session will be a working session designed to create ideas and strategies for Alberta communities and organizations to retain and attract more creative people. This session will utilize the global research of Dr. Richard Florida and provide examples of successful strategies utilized in leading creative communities and companies. This hands on session will encourage extensive interaction between Dr. Florida and attendees.

Session II:

"The Rise of the Creative Class" with Richard Florida A Gathering of Calgary's Creative People
February 4th, 5:30 - 8:30 pm at EPCOR CENTRE'S Jack Singer Hall
5:30 - 7:00 pm, Networking Reception
7:00 - 8:30 pm, Program Featuring Richard Florida and Q&A
8:30 pm, Post event Book Signing

This event will mark the first large scale gathering of Alberta's Creative People. It is a landmark opportunity to hear how we as a society can gain a competitive advantage through developing a creative society.

This speech will provide an insightful portrait of the values and lifestyles that will drive the 21st century community, economy, its technologies and social structures. This landmark speech will demonstrate how scientists, artists, entrepreneurs, venture capitalists and other self-motivated, creative people are challenging the traditional structures of the 20th century society. It will convince you that success in the future is not about technology, government, management or even power; it is all about people and their dynamic and emergent patterns of relationships.

A must attend event for anyone who craves to have MORE creativity and innovation in thier city while capturing market share from the growing Creative Class, the second largest employment group behind the Service Class. More importantly the Creative Class draws 47% OF WAGES. Come for an evening of thinkingof what a more creative city would be like and how you can learn about this group of people.

$50 each or 2 for $70
$90 includes book "The Rise of the Creative Class" or 2 for $150

Group Discounts will be negotiated
Sponsorships are Available

Student rate of $25.

All prices plus GST.

Calgary has a unique opportunity to become Canada's creative capital. What can we as a society do to draw more creative and innovative people to the region? These events will discuss some of the strategies communities have used to transform themselves into leading creative cities while introducing concepts that will enable Calgary to attract more opportunities to it.

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